Part I, Section 2 deals with the idea of a top 40 list. It goes into the history of how it was started (in reference to Top 40 Music Hits), then applies it to marketing. The idea is that in everyone's minds there is a Top 40 list of products/services that we are willing to recommend/discuss. This changes through time, based on whatever products are currently using frequently.
He talks about how companies will throw tons of money into marketing, including word of mouth campaigns, to try and get their products into as many people's Top 40s as possible. The two examples that stood out the most were Tickle Me Elmo, and Crocs (I hate these with a fiery passion).
I really like the idea of a Top 40 constantly being updated in my brain. So, I'm going to try and take mine from my mind and put it here on paper... er webpage. The idea of thinking up 40 things off the top of my head in one sitting doesn't agree with me, so I'm going to split this up into two posts, the second of which will come sometime later. They are in no particular order other than the order by which I think of them. (Even then, not completely.) Without further ado...
1. Helio (Please don't get taken over by Virgin Mobile.)
2. The Mars Phoenix Rover (which leads right into...)
3. Twitter
4. Google Reader
5. StumbleUpon
6. Mozilla Firefox
7. Percy Jackson and the Olympians
8. Yuka (which I just reviewed on...)
9. Yelp
10. Trader Joe's
11. PHP
12. Dreamhost
13. Last.fm
14. Pandora
15. Mass Effect (which is playable on...)
16. Xbox 360
17. Hulu
18. Five Guys Burgers and Fries
19. Webcomics
20. One Million Monkeys Typing
I realize that a lot of this is internet stuff. Well, I spend way too much time here, plus I'm using it as I write this, so it's kind of on my mind. I'll try and make a mental list throughout the next couple days, but there will undoubtedly be some more still.
As a disclaimer, I am a BzzAgent for this book. Would I have written this if I wasn't though? Most likely.
Godspeed.
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